The 2021 Chicago Auto Show is packed with bright lights and shiny objects at Ford’s area, so many things to see. Ford has five things everyone should check out, including an all-electric truck, new compact pickup, the Bronco mountain experience, an electrification experience and a video game concept brought to life. This is the first major auto shows since Covid, and Ford brought their A game.
“New vehicle customers are looking for something more than parked cars before deciding what to purchase. We’ve created hand-on experiences that educate and let consumers discover what it’s like to ride off-road in Bronco and Bronco Sport and feel the all-electric performance of Mustang Mach-E. We’ll also have F-150 Lightning so shoppers can see and learn about new features like the Mega Power Frunk and available Ford Intelligent Backup Power,” said Ram Register, Ford Head of Global Brand Experiences.
First stop: the all-electric 2022 Ford F-150 Lightning, initially revealed in May and available Spring 2022, officially meets the public during the Chicago Auto Show. This F-150 truck has more torque than any previous model, is packed with technology, has Built Ford Tough capability, a 14-cubic-foot-plus mega power frunk, and available Ford Intelligence Back-Up Power. The Ford Intelligence Back-Up Power has the ability to provide power for up to three days in an outage with the extended battery range.
Second stop: the 2022 Ford Maverick is the first standard full-hybrid pickup in America, available Fall 2021. The Maverick has a targeted EPA-estimated city fuel economy rating of 40 mpg, with a starting price of only $19,995. This is Ford’s movement to reintroduce the compact pickup to customers, packed with smart technology and cargo solutions. It still offers 1,500 pounds payload capacity and up to 4,000 pounds of max towing capacity. The Maverick keeps the Built Ford Tough DNA.
Third stop: everyone needs to stop by the Built Wild Bronco mountain experience. This is the world debut of the outdoor 30,000 square foot experience, open for the public to see and learn about the modularity, connectivity and hundreds of accessories for the all-new Bronco vehicles. That includes the sixth-generation cult classic Bronco two-door, four-door and Bronco Sport. You can even experience a 38-degree steep Bronco mountain with a professional driver. The Bronco mountain experience is to show and explain all the Bronco tech, including G.O.A.T. Modes, waterproof interiors, and the removable and stowable doors.
Fourth stop: another first introduction to the world is an 11,000 square foot Built to Electrify outdoor display. This area is where guests can experience the full-hybrid Maverick, plus the range of zero-emission Ford vehicles (F-150 Lightning, Mustang Mach-E, and E-Transit). This is a very hands-on experience looking at the new vehicles.
The Fifth and Final stop: the F-150 Rocket League Edition concept is a first real-life video game truck brought to life. This creation spawned from a collaboration from the designers of the F-150 and the Rocket League developer Psyonix. This partnership gave the concept real-world styling cues and Built Ford Tough DNA, with the signature C-clamp headlight design, rounded wheel arches, drop-down windows and “F-150” stamped on the tailgate. The unique features made to connect real life with video gaming include: thunder flairs, 37-inch tires, tail lamp rocket vents, truck bed rocket booster and a the stance is wider than the Ford F-150 Raptor.
If you are going to the Chicago Auto Show, the Ford display is located in the west hall of McCormick place.