Jeep® Brand Launches New Digital Video ‘The Road Ahead’ Commencing the Next 80 Years of the Iconic Brand!
“As we celebrate Jeep’s 80th anniversary this year and look to the future, ‘The Road Ahead’ illustrates how we are proudly building on our rich heritage as we commit to making Jeep the greenest SUV brand,” said Christian Meunier, Jeep Brand Chief Executive Officer - Stellantis. "All Jeep models will carry an electrified option in the next few years and will take green and 4x4 technology to the next level.”
“The Road Ahead” begins with images of historic Jeep vehicles reminding us all that it is impossible to know where we are going without appreciating where we have been. The spot continues with the focus on how the brand’s brilliant past is shaping the future as images flash of new electrified, 4x4 technologically enhanced Jeep vehicles.
“The Jeep community embodies the philosophy that today and tomorrow will be better than yesterday, and this digital spot is a true advocate for that positive message," said Olivier Francois, Global Chief Marketing Officer, Stellantis. “A new chapter has been opened for the Jeep brand, and as we celebrate 80 years of its unforgettable history, it is now time to come together and begin our journey into the next 80 years."
Video Credit: Jeep